Zindra Expo Group Meeting SAT DEC 3 at 11AM: Adults In Second Life Come Together

We are having our next meeting of the Zindra Expo group in SAT DEC 3 at 11AM, with a full agenda of topics (plus bring your own!)
We may brainstorm about the Adult Group show idea, among other things! Zindrans and Adult Estate Owners welcome! (plus anyone who cares about Adult SL)

Meeting LM
Agenda
Zindra Expo group

Adult Content Forum: Getting More Participants

ADULT FORUM: GETTING MORE PARTICIPATION

PREMISE
Attracting more participants to the adult forum will increase the possible talent pool for new ideas, the usefulness of the forum as a feedback tool, and the effectiveness of the forum as a communication option for the community.

THREE IDEAS

1. VOTING GAME
Initiate a fun question that encourages new participants to join the forum and post their opinion. If the topic is compelling enough, current participants can ask everyone in their groups and friends list to join the forum and contribute.
Examples:
- Vote for the wildest club in SL
- Best kept secret romantic spot
- Funniest thing you overheard at an SL party

NOTE: due to the informal, inaccurate and probably untrustworthy nature of voting procedures I don't recommend this is done for actual real voting that impacts policy, but rather as a fun vehicle to simply get more people into the forum.

2. LITERARY CONTRIBUTIONS
Create a special category just for this purpose: where participants can post submissions of items they write to fit specific criteria. Could be a contest with winners and a deadline or simply a more open process.
Examples:
- Jokes!
- Limericks!
- Exquisite Corpse style fantasy story


NOTE: because of the forum's nature, content could not actually be A-rated

3. MORE ROBUST WELCOME CATEGORY
Participants are encouraged to join the forum and always introduce themselves in the Welcome category by using a form-like structure that is more detailed and asks for fun details, to make the Welcome process more engaging. Almost like a mini-profile or one of those introductions' everyone is forced to give at group meetings for the first time (but fun!). Maybe just some simple questions everyone gets to answer to 'become part of the forum crowd'.
Examples:
- Your Favourite new Acronym
- What You Are Wearing At This Moment
- Most Bizarre Thing In Your Inventory RIGHT NOW

Note: maybe something whimsical, adult-related but not adult per se
This proposal LIVES HERE

Adult Content Forum: Thread Naming Standard: proposal by Ginette Pinazzo

Forum Thread Naming Standard
proposal by Ginette Pinazzo 11-25-11

PREMISE
As an alternative to a long list of forum categories (and subcategories), a simple thread naming standard can allow the best of both worlds; through the delineation of topic categories within a single flowing stream.

HEADINGS
With this scheme, there would only be one category (stream) and each thread subject would be named as starting with an All Caps category.
Examples:
ARTICLE: Why Adults Love SL
EVENT REVIEW: Nude Skating Party
PROPOSAL: Add Food Car to Zindra Monorail
UPCOMING EVENT: Nude Skydiving Marathon
HELP WANTED: Furry DJ Needed
NEW GROUP: Zindra Reporters Association
(etc)

A preset list of categories could be devised, as a starter list to set precedent, and users could always create new ones as the forum evolves.

WHY THIS IS GOOD
1. Thread types are highlighted and make catching up easier, more convenient
2. One continuous stream prevents threads from becoming lost in subcategories
3. Thread naming may inspire users to generate solid topics and stay on topic
4. All Caps headings allow for at-a-glance tracking of the tone, direction and use of forum

This proposal Lives Here

Congratulations Zindra Ravens! From Zindra Expo Group

After this week's Zindra Expo Group meeting, we watched the Zindra Ravens play against the Blades and it was very exciting (I myself had never been to a hockey game before so this was new and fun!) It was exciting to see the Ravens win 13 to 5! Hopefully the cheering helped. I'd encourage anyone to come to these games and enjoy them, They are very well done. This was all part of a recent initiative to make ZE meetings more fun and relaxed, and also to celebrate our growing relationship with GOHA.
Here is the actual Game Summary for 11/23
Of special note: there were TWO records set today!
Reginer Ronmark set a new personal record scoring their 100th career goal!!
Lito Menoptra set a new personal record scoring their 500th career goal!!

Next Zindra Expo Group Meeting AND Game Day! WED NOV 23 at 11AM

We need to have fun! Life can't be just about meetings!!! To relax a bit and also celebrate our newest community connection (with GOHA), we will have our next Zindra Expo group meeting on WED NOV 23 at 11AM, and followed by a live hockey game as the Zindra Ravens play the Ravenswood Foxes! Let's have a productive and fun meeting, and stay for the excitement (plus someone can tell me how hockey actually works......)
Meeting Details

Zindra Help Vortex: Photos from Recent Speedbuild Contests: Rainbows and Nightime Fun!

We have added two new photo galleries form the most recent Speedbuild Contests at Zindra Help Vortex. (the Sexy Sundays Speedbuild Contest is always a surprise! A new theme each week!)
Here are the two new galleries:
What Do You Do At Night?
Rainbows
See the galleries here

Attracting and Retaining Adults in Second Life: Article by Ginette Pinazzo

ATTRACTING AND RETAINING ADULTS TO SECOND LIFE
by Ginette Pinazzo


This is a companion piece to the article: 'MARKETING ADULT SL: Getting Past The Sex' which was presented earlier this year and hopefully has already opened up new avenues of exposure (such as the Destination Guide) to residents of SL who create, seek and promote the Adult side of SL. This piece is partly an elaboration and continuation of that topic.

ATTRACTION AND RETENTION
The oft-stated goals of many SL initiatives are those of resident attraction and retention. Undeniably there are countless ways to work towards these goals, and it helps to define the audience when reaching for their attention.

DEFINING THE AUDIENCE
If one considers 'adults' to only be sex-seeking or sex-starved individuals, one may have chosen a lucrative market though it could be one fraught with serious marketing challenges. If one considers 'adults' to be those identified by their actual age (and presumably maturity level), one has chosen a large very influential market that can comfortably be addressed in mainstream fashion. By opening the definition to include all adults (regardless of hobbies or predilections) the possibilities of marketing are as numerous as they are for any other product or service aimed at the non-children's or non-family market. Limiting to the sexual aspects of adulthood needlessly restricts the audience if a global effort is to be made to attract (and retain) adults.
Note: this does not mean that niche marketing for sexual topics is poor thinking. On the contrary, it is essential and can compliment any wider marketing efforts.

RETENTION THEORY
The definition of 'adult' can relate to the likelihood of retention. If all efforts are made to attract sexual-interests only, retention may be limited to those who stay long enough to have urges satisfied. In essence, SL would serve as temporary interest for those who may be passing through or going through a phase. This does not lend itself to more long-term retention. (How long we want people to stay? If the answer is 'many years', is sexual experience enough of a incentive on its own to promote that?)
By contrast, if efforts are made to attract adults for sophisticated, mature, and highly developed interests (which certainly may or may not include sexual content, but can also include Business, Arts, Education, etc), then you can promote something far more lucrative: the retention of Content Creators. (certainly you can attract sexually-themed Content Creators, but we are talking about broader definition of 'adult' now)

CONTENT CREATORS
We all love shopping. We pass into the mall or browse the marketplace and pick up items. We are consumers. Many are service consumers, who happen to enjoy consuming the services of sexual providers! My argument is that the attraction of consumers is not nearly enough to lead to retention. When I visit the mall, no matter how nice it is, I may never return and I certainly won't want to live in the mall. It is hard to retain a consumer with the level of investment we may want to see occur in SL.

The secret to retention in SL is simple: attract Content Creators. These are the people very likely to open shops, buy land, invest heavily in the virtual world. These are the people who will help grow and develop any aspect of SL, including Adult SL.

BLENDING THESE IDEAS
The twin concepts stated above have often been blended in the projects proposed and managed by Zindra Expo group. A broader (and more marketable) definition of 'adult' blended with an emphasis on Content Creator attraction. This combination can attract the most (broad definition) and retain the most (deeper investment)
.
This Article LIVES HERE