We are now testing an innovative On Call system for visitors to the Vortex. Simply sit at the Magic Help Lamp and rub it to summon a friendly Mentor! We are very excited to see this lamp in use, so please try it today!Teleport to Zindra Help Vortex
Thursday, March 31, 2011
On Call Mentor System Now at The Zindra Help Vortex
We are now testing an innovative On Call system for visitors to the Vortex. Simply sit at the Magic Help Lamp and rub it to summon a friendly Mentor! We are very excited to see this lamp in use, so please try it today!Teleport to Zindra Help Vortex
Sunday, March 27, 2011
ZEXPO 2011: Planning Resumes after Zindra Unzipped Gets Cancelled
Planning has resumed for ZEXPO 2011, Second Life's annual tradeshow and gathering to showcase the adult mainland of Zindra, since it was recently announced that the Zindra Alliance's own 'Zindra Unzipped' event was being cancelled on ZEXPO Island. The Island is used for large seasonal events that impact the publicity of Zindra, and the ZEXPO is the 'flagship' event for this region. Here is the exact proposal for ZEXPO 2011, which technically, was already approved but yielded to the 'Unzipped' plan, though that gesture has proven wasteful as Zindra Alliance proved unwilling or unable to fulfill their event agreement. Here's to an amazing ZEXPO 2011!
Friday, March 25, 2011
MARKETING THE ADULT SECOND LIFE
MARKETING THE ADULT SECOND LIFE
Ginette Pinazzo 03-24-11
The term 'adult' may refer to a stage of life, be it Second or otherwise, and there is a strong trend in marketing to create individual brands that speak to such specific stages. Virtual worlds can embody the whole 'casual' experience for various age groups, and provide a 'cradle to grave' opportunity if individual branding is adopted and promoted. An SL for each stage of life. To this end, a strong 'adult' brand may make sense to attract new residents, and to retain residents from previous stages of virtual life.
Ready to upgrade your SL? With appropriate messaging that speaks to those in the right market, an 'adult' brand can be sophisticated and lucrative. The often hot-button issue of sexual content can be safely contained within the realm of grownup behavior, and can be assumed to be permissible with other spheres of 'adult' interests, such as economic stability, political and religious discourse, a myriad of adult 'hobbies', and other academic pursuits. In short, the world of 'adult' can be many things.
What interests adults and how do we speak that language in branding? I favour this one theory: While children have the wondrous sense they can do anything, adults have learned practical sense of how they might achieve it. Children may enjoy the playground, but adults will have learned how to provide a better one for their children. Adults can make a difference in the world in which they grew up. Making a real difference in the world, gaining satisfaction from work, and having an impact on the future......these may be the dynamics that 'speak' to adults.
Identifying such sensibilities and working them into the marketing for an adult brand may provide a rich and attractive means to grow Second Life. Keeping the various age brands very distinct is important, but a understanding of the evolution between them should be apparent. When its time to 'move to adult' , the transition should be safe and secure, yet intuitive and presented as opportunity, not obstacle.
A strong and alluring adult brand will present new marketing avenues and perhaps lead to a great increase in residency within Second Life. Rather than relying on accidental discovery of the grownup world within what many may sense as a children's game, purposeful branding and marketing to adults can overstep this problem and allow fantastic growth of a truly dynamic population.
Ginette Pinazzo 03-24-11
The term 'adult' may refer to a stage of life, be it Second or otherwise, and there is a strong trend in marketing to create individual brands that speak to such specific stages. Virtual worlds can embody the whole 'casual' experience for various age groups, and provide a 'cradle to grave' opportunity if individual branding is adopted and promoted. An SL for each stage of life. To this end, a strong 'adult' brand may make sense to attract new residents, and to retain residents from previous stages of virtual life.
Ready to upgrade your SL? With appropriate messaging that speaks to those in the right market, an 'adult' brand can be sophisticated and lucrative. The often hot-button issue of sexual content can be safely contained within the realm of grownup behavior, and can be assumed to be permissible with other spheres of 'adult' interests, such as economic stability, political and religious discourse, a myriad of adult 'hobbies', and other academic pursuits. In short, the world of 'adult' can be many things.
What interests adults and how do we speak that language in branding? I favour this one theory: While children have the wondrous sense they can do anything, adults have learned practical sense of how they might achieve it. Children may enjoy the playground, but adults will have learned how to provide a better one for their children. Adults can make a difference in the world in which they grew up. Making a real difference in the world, gaining satisfaction from work, and having an impact on the future......these may be the dynamics that 'speak' to adults.
Identifying such sensibilities and working them into the marketing for an adult brand may provide a rich and attractive means to grow Second Life. Keeping the various age brands very distinct is important, but a understanding of the evolution between them should be apparent. When its time to 'move to adult' , the transition should be safe and secure, yet intuitive and presented as opportunity, not obstacle.
A strong and alluring adult brand will present new marketing avenues and perhaps lead to a great increase in residency within Second Life. Rather than relying on accidental discovery of the grownup world within what many may sense as a children's game, purposeful branding and marketing to adults can overstep this problem and allow fantastic growth of a truly dynamic population.
Thursday, March 24, 2011
Meet The Zindra Help Vortex Staff
We have started a basic guide to the Zindra Help Vortex staff members so far! More members and more details to come! All staff members (Vortexians??) have been thoroughly checked and rechecked and we are fairly certain they are safe to encounter! We really hope so! Perhaps you will meet one 'in the wild'!Meet The Zindra Help Vortex Staff..so far!
Monday, March 21, 2011
Naked Guide Of Zindra: Blog, Website
The tireless Janicka Engineer has begun creating these fun collage photographs for each of the sims on Zindra, Second Life's adult mainland continent. Janicka has her work cut out for her! Hopefully, she will be photographer a sim near you very soon!!!Go To Naked Guide Of Zindra
Thursday, March 17, 2011
Pictures From The Vortex
Send us your photos of strange happenings at the Zindra help Vortex. You never know what or who you will find there! (but photographic evidence helps!)Zindra Help Vortex Photos
Tuesday, March 15, 2011
Forbidden Carnival on Zindra: A Proposal For An Event on ZEXPO Island
Please read this proposal for a large event on ZEXPO Island, provide feedback and let me know if you are interested in leading a committee if it gets approved!Read about Forbidden Carnival on Zindra
https://sites.google.com/site/zindrabusiness/home/forbidden-carnival
Subscribe to:
Posts (Atom)