On Call Mentor System Now at The Zindra Help Vortex

We are now testing an innovative On Call system for visitors to the Vortex. Simply sit at the Magic Help Lamp and rub it to summon a friendly Mentor! We are very excited to see this lamp in use, so please try it today!
Teleport to Zindra Help Vortex

ZEXPO 2011: Planning Resumes after Zindra Unzipped Gets Cancelled

Planning has resumed for ZEXPO 2011, Second Life's annual tradeshow and gathering to showcase the adult mainland of Zindra, since it was recently announced that the Zindra Alliance's own 'Zindra Unzipped' event was being cancelled on ZEXPO Island. The Island is used for large seasonal events that impact the publicity of Zindra, and the ZEXPO is the 'flagship' event for this region.
Here is the exact proposal for ZEXPO 2011, which technically, was already approved but yielded to the 'Unzipped' plan, though that gesture has proven wasteful as Zindra Alliance proved unwilling or unable to fulfill their event agreement. Here's to an amazing ZEXPO 2011!

MARKETING THE ADULT SECOND LIFE

MARKETING THE ADULT SECOND LIFE

Ginette Pinazzo 03-24-11


The term 'adult' may refer to a stage of life, be it Second or otherwise, and there is a strong trend in marketing to create individual brands that speak to such specific stages. Virtual worlds can embody the whole 'casual' experience for various age groups, and provide a 'cradle to grave' opportunity if individual branding is adopted and promoted. An SL for each stage of life. To this end, a strong 'adult' brand may make sense to attract new residents, and to retain residents from previous stages of virtual life.

Ready to upgrade your SL? With appropriate messaging that speaks to those in the right market, an 'adult' brand can be sophisticated and lucrative. The often hot-button issue of sexual content can be safely contained within the realm of grownup behavior, and can be assumed to be permissible with other spheres of 'adult' interests, such as economic stability, political and religious discourse, a myriad of adult 'hobbies', and other academic pursuits. In short, the world of 'adult' can be many things.

What interests adults and how do we speak that language in branding? I favour this one theory: While children have the wondrous sense they can do anything, adults have learned practical sense of how they might achieve it. Children may enjoy the playground, but adults will have learned how to provide a better one for their children. Adults can make a difference in the world in which they grew up. Making a real difference in the world, gaining satisfaction from work, and having an impact on the future......these may be the dynamics that 'speak' to adults.

Identifying such sensibilities and working them into the marketing for an adult brand may provide a rich and attractive means to grow Second Life. Keeping the various age brands very distinct is important, but a understanding of the evolution between them should be apparent. When its time to 'move to adult' , the transition should be safe and secure, yet intuitive and presented as opportunity, not obstacle.

A strong and alluring adult brand will present new marketing avenues and perhaps lead to a great increase in residency within Second Life. Rather than relying on accidental discovery of the grownup world within what many may sense as a children's game, purposeful branding and marketing to adults can overstep this problem and allow fantastic growth of a truly dynamic population.

Meet The Zindra Help Vortex Staff

We have started a basic guide to the Zindra Help Vortex staff members so far! More members and more details to come! All staff members (Vortexians??) have been thoroughly checked and rechecked and we are fairly certain they are safe to encounter! We really hope so! Perhaps you will meet one 'in the wild'!
Meet The Zindra Help Vortex Staff..so far!

Naked Guide Of Zindra: Blog, Website

The tireless Janicka Engineer has begun creating these fun collage photographs for each of the sims on Zindra, Second Life's adult mainland continent. Janicka has her work cut out for her! Hopefully, she will be photographer a sim near you very soon!!!
Go To Naked Guide Of Zindra

Pictures From The Vortex

Send us your photos of strange happenings at the Zindra help Vortex. You never know what or who you will find there! (but photographic evidence helps!)
Zindra Help Vortex Photos

Forbidden Carnival on Zindra: A Proposal For An Event on ZEXPO Island

Please read this proposal for a large event on ZEXPO Island, provide feedback and let me know if you are interested in leading a committee if it gets approved!
Read about Forbidden Carnival on Zindra
https://sites.google.com/site/zindrabusiness/home/forbidden-carnival

Asmita Duranjaya's Exquisite Photos of Zindra

Artist and photographer Asmita Duranjaya has created a series of elegant photos, capturing the moods of Zindra. See her amazing series (these photos are being mixed into our Flickr slideshow and will be streamed into SL with the rest of show)......Thanks Asmita!
See the series here:
https://picasaweb.google.com/nicoderuiz/Zindra#

Zindra Promenade Proposed Event Submission Form

To accompany the proposal for Zindra Promenade, we have created a sample form that may make the process seem more simplified. The submission process is really designed as a method of 'training' residents in the art of proposing more effective events. It's a more personal approach, where ZPET (the Promenade's management team)would help residents develop their proposed events into more comprehensive and impactful projects, to help those projects' chances of getting approved. In the end, this will create a more reliable stream of quality events, a steady increase in PR, and events that will actually resut in real growth for the adult mainland.

SEE THE ZINDRA PROMENADE FORM NOW

Second Life Photographers on Eye On Zindra

We've begun the process of compiling information about Second Life Photographers that are residents of Zindra or have worked on Zindran projects. There will be short bios, links and images for each of the listed photographers. The Eye On Zindra website will also feature any photography-related projects connected to the Zindra Expo group. Enjoy!

Zindra Help Vortex: New Landing Area

We have a new Landing Point with signage at the Zindra Help Vortex! Basic information for the thousands of visitors who spend time there! (yes, the traffic really is quite high)

Teleport to the Zindra Help Vortex now

Zindra Promenade: Proposal for a Dynamic and Influential Public Space on the Adult Mainland of Second Life

This is the proposal for Zindra Promenade, a LL area that will be used for events and exhibitions to attract people to Zindra (and hopefully, retain them) . The prospect of a civic space being used for events (smaller and more regular than ZEXPO Island) is challenging, but this proposal takes a unique approach that focuses on Niche Markets. The first two of three sections are published now, so please read and comment!
Read about the Zindra Promenade here

Second Life Artist sabra Hemingway: Featured Photographer for Eye On Zindra March 2011

Fresh from her work on Art Maze 2011, Second Life artist sabra Hemingway has been chosen as the March 2011 photographer in our ongoing Eye On Zindra: Feature Photographer program. sabra has a fantastic body of poetic work, ranging from surreal circus-themed to hypnotic landscapes. As a Zindra feature Photographer, sabra will be capturing unique images from across the adult mainland. Her work will then appear in the Exploring Zindra Flickr slideshow, the Eye on Zindra website, and inworld exhibits. Congratulations sabra!

Zindra: The Wiki

We are finally getting the official wiki page about Zindra updated for the modern era. This is a simple yet important early entry point for many people who first learn about Second Life' adult mainland of Zindra.
See the official Zindra wiki page